Videography


Introduction

The term ‘Videography’, recording moving imagery onto magnetic tape and then digital formats as opposed to celluloid film, was first coined in an October (1972) edition of American Cinematographer. Since then videography, non-linear editing and Youtube have transformed the way in which we all create and consume media content. However as the subject is covered so extensively elsewhere this page will principally look at how videography can be used as a Learning Technology (ILT) for training or teaching. Videography is today being used in the most advanced learning and development programs such as Massive Open Online Courses (MOOC), telepresence video conferencing for remote CPD and interactive Virtual Simulation programs that present actions and consequences to participants.

Video as ILT

Video can be used for learning in many different ways depending on the target audience and it can also be embedded into Mobile Learning or desktop based e-Learning courses. In the the same way that ‘a picture tells a thousand words’, a video can often tell ten thousand more. For example, a Safeguarding and Child Protection e-learning course could be mandatory anywhere from a further education institution to a retail outlet selling products or services targeted at young people. In an online training scenario the locus of the course exercises may be to describe a scenario in which young people could be vulnerable. Instead of showing the learner a large piece of prose or or a selection of still images, a short video clip is able to visually represent a common scenario without the need for undue description. After watching the clip the learner may be prompted to identify, via multiple choice questions, any safeguarding indicators present. By watching a video the learner is given a visual reference that is grounded in reality rather than them having to mentally construe a scenario from prose or static images. This video representation is more akin to how our own memories are formed and is therefore arguably more effective for certain types of learning (cognitive learning theory). One of the most prolific examples of video used as a visual learning / training aid is the DVLA Hazard Perception Test; a training module that has been successfully undertaken by tens of millions of people over many years in the United Kingdom. The Hazard Perception test represents videography as an optimal medium to test the ability of learners, of all ages and demographic backgrounds, to assess and react to real-world events after undergoing training.

Video also now has a prominent place in the multitude of MOOC courses and is regarded and a key component of the format. In a MOOC scenario video is used in a number of ways; either to show a live view of the lecturers own computer screen whilst they annotate content or with the lecturer talking directly to camera. These videos are then embedded into e-learning modules that form part of the MOOC course. MOOC videos are increasingly interactive allowing learners to answer questions directly in the video frame or select visible entities that link to additional content. Additionally, Mobile video conferencing technologies from the likes of Adobe now allow trainers to deliver their courses via group meetings that can be hosted from their tablet and streamed to the various learners mobile devices in realtime, worldwide.

The evolution for Learning and Development essentially involves changing the act of watching of a video from a passive to an interactive experience by allowing the viewer to engage directly with videographic content. In this way the disciplines of Videography and Interaction Design merge and examples of this relationship can be found on the IxD page of this website.

Video Commissions

In the past I undertook various personally interesting commissions and these included everything from a training film for Southampton Port (that is still being used 10 years after production) to covering a car rally across nine countries in Europe. Below is a selection of commission work and I also have some video art represented by French Agent Christian Pouligo):

One of three films for the multi-disciplinary design boutique Monorex for their international Secret Walls (formerly Secret Wars) series.

    

The Official Film for the Balkan Rally — Commission with National Trust: ‘Dancing Ledge’ & ‘Agglestone’.

  

Contra-rotational Kinetic Sculpture Demonstration & Documentary